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Makes a better REALITY
Adi Dvir, Arch Urban Planner Manager, Project Planning Department
Alon Okon, CPA CFO, Reality Germany
Partner, Chief of
Aviv Negbi Impact Department Manager
Aviv Senior, CPA
Chen Rosen-Rajuan Managing Partner, Reality PropTech
Dalit Meretz Vardi Chief of People
Dan Menachem Partner
Daniel Harel, Real Estate Appraiser Professional Department
Edo Blecher, CPA Partner, CFO
Project Planning Department
Elie Moshe, CPA Investor Relations Manager
Emilia Kaufman, Urban Planner Project Manager, Project Planning Department
Erez Shema Asset Manager, Asset Management Department
Ido Roimi, Real Estate Appraiser
Julia Seyfried Junior Acquisition Manager, Reality Germany
Keren Zfat, ADV
Korin Uzan, Real Estate Appraiser
Maor Steinman, CPA
Head of Real Estate Development,
Matan Hadad Asset Operation, Asset Management Department
Project Planning Department
Michael Haim, ADV Partner, Initiation & Project Management
Michal Mazor Personal Assistant
Moshe Ezuz, CPA
Nadav Lindenberg, CPA
Executive Assistant & Office Manager,
Nir Forer, ADV Business Development Manager
Ofir Charlap Rivlin
Ohad Mograbi Project Manager, Project Planning Department
ESG & Advot
Oz Cvodi, Real Estate Appraiser
Rafael Havasov-Cohen Real Estate Appraiser, Professional Department
Head of Commercial
Shai Rechter, ARCH Project Manager, Project Planning Department
Shay Zfadia Partner, Professional Department Manager
Shlomi Shitrit, Real Estate Appraiser
Sigal Dadon Office Manager
Stav Arbel Project Coordinator, Marketing Department
Tomer Rephael BizDev & Project Manager, Project Planning Department
Yael Myara-Polani Head of Marketing
Yahel Kellerman, CPA
Partner & Business
Partner, Executive VP,
Yossi Ezra, CPA Accountant, Reality Debt
Yossi Manzur Administration
Yuval Tamir, ADV
Urban Construction Planning Manager, Project
VP Credit Officer,
Ariel has more than a decade of experience in the real estate market in Israel and abroad. Initially, he founded and managed a family construction company, then continued to more development projects, both residential and commercial in Israel and abroad. For the past three years, Ariel has been managing the operations of Reality Fund Germany and moved 2020 with his family to Berlin. Furthermore, Ariel holds an MBA in Business and a MA in History.
Adv. Assaf Vardi is the founder and managing partner of the Reality Funds Group. For the past 22 years, Assaf has been involved in initiation, management, and improvement of complex real estate projects. From 2003-2008, he held the position of Business Development Manager for a public company specializing in initiating and investing in a variety of real estate projects. Assaf also owns and manages a number of private companies, and he has been investing in real estate since 1996. Assaf holds a Bachelor of Laws degree as well as a Master of Business Administration (MBA) degree from the Reichman University in Herzliya.
Partner, Chief of
Aviahsy is an Architect and the Chief of Project Management in our Group. He holds vast experience in project planning and management both in the business and public sectors.
Before joining REALITY, he served as Hadera’s City Engineer, followed by six years as the Chief Architect and Deputy Planning Director at Shikun & Binui. Throughout his career, he worked as a senior architect in a leading Architecture firm as well as, an advisor for The National Infrastructure Committee, and a member of the managing committee of The Israeli Green Building Council (ILGBC). Today, Avishay serves as a Director of the non-profit organization ‘Ore to Excellence’.
Avishay is a graduate of the Faculty of Architecture at the Technion with honors and a master's degree in Business Administration from EMBA at Tel Aviv University.
Managing Partner, Reality PropTech
Chen Rosen is a co-founder and the managing partner of Reality PropTech. Chen is a serial entrepreneur with a proven track record in leading companies to market, profound experience in scaling, international sales and design partnerships. Prior to joining Reality, Chen served as a Regional Business Director at Verint (NASDAQ: VRNT), an APAC Channel Director in NCR Corporation (NYSE:NCR), and led two startups to successful exits. Chen holds a bachelor's degree in Business Administration from the Collage of Management Academic Studies.
Real Estate Appraiser Dan Menachem is the Head of Acquisitions Department at Reality Fund. Dan has a wealth of experience in marketing and managing real estate, specializing in the identification of properties, conducting feasibility studies, valuations, acquisition and betterment. Dan holds a BA in Business Administration and Land Appraisal from the College of Management.
Edo is a Partner and CFO in the Reality Group, among other things he monitors all aspects of assets’ realization in our Group. As a finance professional, He holds extensive experience in the capital markets and the local real estate market and served as a prominent team member in raising the Group’s fourth investment fund. Before joining REALITY, Edo was a supervisor of a team of CPAs and interns at BDO accounting firm Technology and Global cluster.
Edo holds a BA in Accounting and Economics from the Hebrew University and an MBA from Tel Aviv University.
Dr. Michael (Miki) Vardi is the founding partner and chief investment officer of the Reality Funds Group. Dr. Vardi, former head of the Israeli National Lands Administration, has filled various managerial and consulting roles in several real estate companies over the past 30 years. He is also a senior partner in several private real estate companies. Dr. Vardi, among other responsibilities, oversaw the construction plans of thousands of housing units in Israel and represented foreign investors who own properties in Israel. Over the years, he has advised leading firms in promoting various real estate properties in both the private and public sectors. Since 1996, he has operated companies under his private holding to promote, manage, and execute real estate projects in Israel. Dr. Vardi holds a master's degree in performance research from the Israeli Technion in Haifa and a PhD in risk management from the University of Bergen in Norway and specializes in decision-making under conditions of uncertainty.
Adv. Moshe Hardi is the managing partner of Reality Debt. Adv. Hardi served as a senior partner at Herzog Fox Ne'eman's Real Estate, Planning and Construction Department for 25 years, where he accompanied some of the largest transactions in Israel and established extensive working relationships with top Influencial Israeli entrepreneurs, banks and investors. Adv. Hardi has been with Reality group since its inception, and he has personally been involved in most of the transactions and all of the group's most complex transactions. Adv. Hardi uniquely specializes in the field of real estate, planning and construction, as well as development and financing of projects in Israel. As a real estate lawyer, he has assisted a variety of complex and diverse transactions, including the sale and purchase of commercial centers, combination deals, and complex deals to acquire projects and land for development. In addition to that, Adv. Hardi has been personally ranked for over a decade among the four best real estate attorneys in Israel in all Israeli and international rankings. Adv. Hardi holds a Bachelor of Laws (LLB) from Tel Aviv University and has been a member of the Israeli Bar Association since 1997.
CPA Ohad Rosen is a founder and managing partner of the Reality Funds Group. Ohad specializes in valuations, accountant financial opinions, strategic consulting as well as guiding and managing companies in financial difficulties. Since 2005, he has served as Chairman of the Board of Directors of the largest cement carrier in Israel, "TAAVURA TIFZORET". From 2001 to 2005, Ohad served as a director at "New Pharm Drugstores" and "New Pharm Romania". Prior to that, from 1997-2000, he worked as an accountant with the accounting and financial consulting firm Yitzhak Suari & Co. Ohad holds a bachelor's degree in accounting and economics from the Tel Aviv University.
Peled is the Co-founder and managing partner of Reality Germany. For six years, Peled has led Kinneret quarries as a Chairman. He headed the alternative investments of a single family office based in London. Peled served as the CEO of the Combe Group based in Israel, South Africa, and Germany. He was part of the founding team and head of the non-US business of Six Point Partner, a NY investment firm.
Partner, Professional Department Manager
Real Estate Appraiser Shay Zfadia is a Partner and the Head of our Professional Department. Shay has a wealth of knowledge and expertise in the real estate market. He holds a BA in Business Administration, A Master of Laws from Bar Ilan University and Land Appraisal from the Israel Academic College.
Partner & Business
Yehuda is a Partner and leads the business development in the Reality Group. He holds extensive experience in founding and leading startups that generate both positive social-environmental impact and financial revenues.
Yehuda holds a BA in Behavioral Sciences from the Ruppin Academic Center, a certificate in Group Facilitation as well as a certificate in Positive Psychology.
Partner, Executive VP,
Yoni Michavi is the Deputy CEO, VP of Finance and Business Development at Reality Debt. Prior to joining Reality, Yoni spent over fifteen years at Gazit-Globe Israel, where he served in various positions, including senior executive roles such as Deputy CEO and Vice President of Finance and Business Development. He joined Gazit-Globe in 2006 and took part in the establishment and growth of its subsidiary in Israel. Michavi holds a bachelor's degree in business administration from Netanya College and a master's degree in financial mathematics from Bar-Ilan University, in addition to a degree in real estate appraisal.
VP Credit Officer,
Zvi Rettig is the director of the credit department at Reality Debt. In 2008, Zvi joined the real estate division at Bank Leumi as an economist and since 2012 has served as a client manager for the largest and best-known real estate companies in the country. As part of his duties, Retig’s responsibilities included handling financing transactions from application analysis and aproval, through business and legal negotiation to their successful execution, as well as overseeing the operation and management of existing financing. The credit portfolio he managed consisted of a wide range of large and complex financing, including land acquisition, construction of income-producing properties, residential construction, combination transactions and urban renewal, in addition to extensive syndication transactions. Zvi holds a bachelor's degree in economics and business administration and a master's degree in economics with a specialization in finance and banking from Bar-Ilan University.