Turning Potential
Into Reality


Our Approach
We specialize in the acquisition, development and management of strategically located real estate while driving a positive social-environmental impact for our investors and community. We believe holistic real estate development is a common interest of society, the authorities, and our investors and deliver a ‘WIN-WIN-WIN’ proposition as part of our investment and corporate responsibility strategy.
REALITY’s mission is to strategically reshape the urban landscape in Israel in order to overcome the housing shortage and the rising scarcity of land. We strive to optimize each property to its maximum potential while creating livable and sustainable communities and maintaining land reserves for future development.

5.5
Billion NIS
AUM
3.5
Billion NIS
Aggregate Capital
Commitments
+ 100
Years
Partners Accumulated
Experience
18
Asset Realizations
43
Property Acquisitions
+ 7500
Residential Units
Developed
Our Portfolio
Our diversified portfolio is comprised of land entitlements and improvement projects across
the residential, and in public spaces, hospitality, and mixed-use properties nationwide
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Lincoln 16
Tel AvivLocated on Lincoln Street at the corner of Sa’adya Gaon Street and close to the intersection of Menachem Begin, Carlebach and Yitzhak Sade Streets. We support the local urban culture of the property and the neighboring communities and integrate creative content as part of our placemaking strategy. In addition, our value-add plan includes transportation and infrastructure improvements.
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Jaffa Port
JaffaJaffa Port is one of the world’s most ancient ports and plays a significant part in Israel’s commerce history. The development of the property includes improvements in infrastructure while maintaining the historical and cultural characteristics of the area.
We strive to create a vibrant urban space, by promoting the development of new commercial and residential units, a luxurious hotel, and public spaces.
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Arena
HerzliyaArena is part of a commercial complex featuring a mall, underground parking lot and residential, hotel towers situated on the mall’s rooftop.
The Complex opened to the public in 2003 on a land parcel of 25,785 sqm. The Complex consists of two commercial floors separated by an office floor, with area totaling 45,800 sqm. Underground parking consists of three floors with area totaling 74,800 sqm. -
Marzuk & Azar
Tel AvivLocated in a high demand central area, near the compound Qishla (the old police building in Yafo) which is currently under construction for a luxury boutique hotel, the Clock Tower, the flea market and entertainment, culture and leisure centers. Property surrounding areas are characterized by buildings with ground floor for commercial and residential use on upper floors, the majority of the designated for preservation.
On The Map