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Makes a better REALITY
We build exceptional, multidisciplinary teams with diverse backgrounds in finance, law,
architecture, urban planning, sustainability, arts, psychology, and beyond,
bringing a 360° perspective to
real estate investment and management
Miki Vardi Founder
Assaf Vardi Founder & Managing Partner Ohad Rozen Founder & Managing Partner
Dan Menachem Managing Partner, Equity Funds
Omri Shilo CEO, Reality Equity Funds
Shay Zfadia Partner, Deputy CEO Equity
Aviad Mor, Arch Chief of Project Management
Michael Haim, ADV Partner, Initiation Department Manager
Building Success Together
For us, every one of our employees, investors, colleagues, and suppliers is a true partner on our path. We believe in collaboration and work in synergy to promote shared success. We treat everyone with respect and integrity, nurturing strong relationships based on trust, communication, and mutual responsibility.
Striving for Excellence
At REALITY, we always strive to go further. We build leading interdisciplinary teams working together to create the best outcomes. We manage real estate investments with the highest standards of professionalism and ethics, consistently improving our value and performance.
Challenges into Opportunities
We dream big and believe that creativity and boldness have the power to push boundaries. We champion innovation and ‘out of the box’ thinking, integrating diverse skills and unique perspectives to reimagine possibilities and turn limitations into groundbreaking solutions.
Taking Action Today
We proactively engage in creating significant impact. With determination and initiative, we transform a strategic vision into an effective action plan that drives change today for a better tomorrow. The drive for exceptional breakthroughs guides our spirit, and we respond to challenges with flexibility and agility at all times.
Investing Responsibly
We believe in our responsibility to shape a better future for real estate. Acting with integrity and fairness, we protect the interests of all stakeholders and make every decision with genuine care for the community and the environment.
We foster a motivating work environment that supports each employee’s professional and personal goals.
With professional training, career advancement opportunities, and comprehensive benefits,
we equip our team with the tools to become industry leaders.
If you don’t see the perfect role, we’d love to review your CV
and explore how we can grow your career together.
Founder & Managing Partner
Adv. Assaf Vardi is the founder and managing partner of the Reality Funds Group. For the past 22 years, Assaf has been involved in initiation, management, and improvement of complex real estate projects. From 2003-2008, he held the position of Business Development Manager for a public company specializing in initiating and investing in a variety of real estate projects. Assaf also owns and manages a number of private companies, and he has been investing in real estate since 1996. Assaf holds a Bachelor of Laws degree as well as a Master of Business Administration (MBA) degree from the Reichman University in Herzliya.
Founder
Dr. Michael (Miki) Vardi is the founding partner and chief investment officer of the Reality Funds Group. Dr. Vardi, former head of the Israeli National Lands Administration, has filled various managerial and consulting roles in several real estate companies over the past 30 years. He is also a senior partner in several private real estate companies. Dr. Vardi, among other responsibilities, oversaw the construction plans of thousands of housing units in Israel and represented foreign investors who own properties in Israel. Over the years, he has advised leading firms in promoting various real estate properties in both the private and public sectors. Since 1996, he has operated companies under his private holding to promote, manage, and execute real estate projects in Israel. Dr. Vardi holds a master's degree in performance research from the Israeli Technion in Haifa and a PhD in risk management from the University of Bergen in Norway and specializes in decision-making under conditions of uncertainty.
Founder & Managing Partner
CPA Ohad Rosen is a founder and managing partner of the Reality Funds Group. Ohad specializes in valuations, accountant financial opinions, strategic consulting as well as guiding and managing companies in financial difficulties. Since 2005, he has served as Chairman of the Board of Directors of the largest cement carrier in Israel, "TAAVURA TIFZORET". From 2001 to 2005, Ohad served as a director at "New Pharm Drugstores" and "New Pharm Romania". Prior to that, from 1997-2000, he worked as an accountant with the accounting and financial consulting firm Yitzhak Suari & Co. Ohad holds a bachelor's degree in accounting and economics from the Tel Aviv University.
Managing Partner, Equity Funds
Real Estate Appraiser Dan Menachem is the Head of Acquisitions Department at Reality Fund. Dan has a wealth of experience in marketing and managing real estate, specializing in the identification of properties, conducting feasibility studies, valuations, acquisition and betterment. Dan holds a BA in Business Administration and Land Appraisal from the College of Management.
Partner, CFO
Edo is a Partner and CFO in the Reality Group, among other things he monitors all aspects of assets’ realization in our Group. As a finance professional, He holds extensive experience in the capital markets and the local real estate market and served as a prominent team member in raising the Group’s fourth investment fund. Before joining REALITY, Edo was a supervisor of a team of CPAs and interns at BDO accounting firm Technology and Global cluster.
Edo holds a BA in Accounting and Economics from the Hebrew University and an MBA from Tel Aviv University.
Managing Partner, Reality Dept
Adv. Moshe Hardi is the Managing Partner of Reality Finance Fund, a position he has held since 2021. He was part of the establishment of the group’s first real estate debt fund.
He brings extensive experience in real estate, specializing in leading complex transactions, including some of the largest and most significant deals in the market, and working closely with entrepreneurs, banks, and investors.
Prior to joining Reality, Moshe spent over 25 years at Herzog Fox & Neeman, where he began his career as an intern and later became a partner in the real estate department, eventually serving as its managing partner. During his tenure, he led hundreds of real estate transactions across all sectors and was involved in most of Reality Group’s real estate transactions over the years.
Managing Partner, Reality Germany
Peled is the Co-founder and managing partner of Reality Germany. For six years, Peled has led Kinneret quarries as a Chairman. He headed the alternative investments of a single family office based in London. Peled served as the CEO of the Combe Group based in Israel, South Africa, and Germany. He was part of the founding team and head of the non-US business of Six Point Partner, a NY investment firm.
CEO, Reality Equity Funds
Omri Shilo is the CEO of Reality Equity Funds and a Senior Partner. He brings extensive experience in real estate, specializing in leading complex, large-scale transactions, alongside managing broad business activity.
He began his career in 2004 at Fischer (FBC), where he advanced to Senior Partner in the real estate department. Over the years, he led the department, one of the largest and most active in Israel, and handled a wide range of complex and high-profile real estate transactions.
Partner, Executive VP, Reality Debt
Yoni Michavi is the Deputy CEO, VP of Finance and Business Development at Reality Debt. Prior to joining Reality, Yoni spent over fifteen years at Gazit-Globe Israel, where he served in various positions, including senior executive roles such as Deputy CEO and Vice President of Finance and Business Development. He joined Gazit-Globe in 2006 and took part in the establishment and growth of its subsidiary in Israel. Michavi holds a bachelor's degree in business administration from Netanya College and a master's degree in financial mathematics from Bar-Ilan University, in addition to a degree in real estate appraisal.
Partner, Deputy CEO Equity
Real Estate Appraiser Shay Zfadia is a Partner and the Head of our Professional Department. Shay has a wealth of knowledge and expertise in the real estate market. He holds a BA in Business Administration, A Master of Laws from Bar Ilan University and Land Appraisal from the Israel Academic College.
Partner, VP Credit Officer, Reality Debt
Zvi Rettig is the director of the credit department at Reality Debt. In 2008, Zvi joined the real estate division at Bank Leumi as an economist and since 2012 has served as a client manager for the largest and best-known real estate companies in the country. As part of his duties, Retig’s responsibilities included handling financing transactions from application analysis and aproval, through business and legal negotiation to their successful execution, as well as overseeing the operation and management of existing financing. The credit portfolio he managed consisted of a wide range of large and complex financing, including land acquisition, construction of income-producing properties, residential construction, combination transactions and urban renewal, in addition to extensive syndication transactions. Zvi holds a bachelor's degree in economics and business administration and a master's degree in economics with a specialization in finance and banking from Bar-Ilan University.
Partner & Business Development Manager
Yehuda is a Partner and leads the business development in the Reality Group. He holds extensive experience in founding and leading startups that generate both positive social-environmental impact and financial revenues.
Yehuda holds a BA in Behavioral Sciences from the Ruppin Academic Center, a certificate in Group Facilitation as well as a certificate in Positive Psychology.
Chief Financial Officer & Investments
Ofer Shainberg is the Chief Financial Officer & Investments at Reality Growth. He brings extensive experience across global investment platforms, public companies, and multinational organizations.
He specializes in leading strategy, growth, and business transformation, alongside complex investment management, M&A transactions, capital raising initiatives, and cross-border investments.
In his most recent role, Ofer was a member of the leadership team of the Jesselson Family Office. Prior to that, he held senior business and finance leadership roles within global high-tech and publicly listed companies.
Ofer is a licensed CPA and holds an MBA in Finance and an LL.M.
