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Our STORY

Our STORY

REALITY is the largest Group of real estate funds in Israel, managing a $3B investments portfolio in high-growth markets.

Our multiple private funds’ strategies span across sectors, geographies, and risk/return profiles including Value-add Funds, a Debt Financing Fund, and Core+ Funds based in Germany.

As responsible stewards of capital and assets, we strategically realize the value of every investment for the benefit of our investors, the environment, and the communities where we operate. We implement our ESG & IMPACT frameworks and collaborate extensively with local municipalities and authorities to align our vision for real estate with the public’s interests.

Our multidisciplinary team, composed of investment experts, architects, economists, attorneys, real estate appraisers, urban planners, and more, excels at identifying unique investment opportunities, executing complex transactions, and generating outstanding returns.

REALITY fosters long-term relationships with top Israeli institutional investment firms, pension funds, insurance companies, banks, and university endowments alongside Israeli and foreign HNWI.

2008

Established

8

Investment
Funds

$3B

AUM

70

Property
Acquisitions

12

IMPACT
Projects

+250K

Impact Events
Visitors

Built For Scale

$1.27B
$919M
$842M
$320M
$96M
$36M
$83M
$268M
$1.1B
$2.2B
$2.7B
$3.3B
AUM
Capital Raised

Investment APPROACH

Realizing the
Full Potential

“Turning Potential into REALITY“ is at the core of everything we do. As industry leaders, we are committed to addressing the rising problems of housing shortage, land scarcity, and resource efficiency. We strive to extract the full potential of every sqm and capital invested in a way that delivers more value for everyone around us.

360°
Planning

We take a holistic approach to investing while considering current and future challenges. Our multidisciplinary team of professionals analyzes all aspects including civil planning, risk management, legal, ESG and more to secure long-term risk-adjusted returns. We believe teams from diverse backgrounds, such as psychology and the arts, bring unique point-of-views and creative insights that turn challenges into opportunities.

Nurturing Human
capital

Our employees drive the performance that positions us at the forefront of real estate investing. We attract and retain the best talent, welcoming diverse experiences and career paths. At REALITY, we foster a culture of empowerment, motivation, and collaboration, where everyone feels valued and respected.

Value-Driven
Operation

Our core values of trust, creativity, companionship, development, and proactivity guide us in every decision we make. We impact communities beyond our operation as part of our responsibility to drive a positive change for our society and the environment.

Powered by
INNOVATION

We are future-focused, inspiring innovation and promoting disruptive technologies that accelerate the transition of our industry to the digital economy.

Our team consistently monitors emerging trends and technologies to ensure our portfolio is well-positioned for the future and engages in community initiatives that support the local entrepreneurship ecosystem.

Through REALITY PropTech, we help game-changing startups accelerate their journey to scale, by bridging the gap between the real-world industry and disruptive innovation.

Community ENGAGEMENT

REALITY PropTech Startups' Breakfast @NYC Novemeber 10, 2022

Real Estate Tech Leaders Forum Ongoing

Proptech Zone Accelerator Ongoing

Startups Mentoring Program Ongoing

Investors Round Table Ongoing

PropCon 2020 Hackathon 2020