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Makes a better REALITY
We build exceptional, multidisciplinary teams with diverse backgrounds in finance, law,
architecture, urban planning, sustainability, arts, psychology, and beyond,
bringing a 360° perspective to
real estate investment and management
Miki Vardi Founder
Assaf Vardi Founder &Managing Partner Ohad Rozen Founder & Managing Partner
Building Success Together
For us, every one of our employees, investors, colleagues, and suppliers is a true partner on our path. We believe in collaboration and work in synergy to promote shared success. We treat everyone with respect and integrity, nurturing strong relationships based on trust, communication, and mutual responsibility.
Striving for Excellence
At REALITY, we always strive to go further. We build leading interdisciplinary teams working together to create the best outcomes. We manage real estate investments with the highest standards of professionalism and ethics, consistently improving our value and performance.
Challenges into Opportunities
We dream big and believe that creativity and boldness have the power to push boundaries. We champion innovation and ‘out of the box’ thinking, integrating diverse skills and unique perspectives to reimagine possibilities and turn limitations into groundbreaking solutions.
Taking Action Today
We proactively engage in creating significant impact. With determination and initiative, we transform a strategic vision into an effective action plan that drives change today for a better tomorrow. The drive for exceptional breakthroughs guides our spirit, and we respond to challenges with flexibility and agility at all times.
Investing Responsibly
We believe in our responsibility to shape a better future for real estate. Acting with integrity and fairness, we protect the interests of all stakeholders and make every decision with genuine care for the community and the environment.
We foster a motivating work environment that supports each employee’s professional and personal goals.
With professional training, career advancement opportunities, and comprehensive benefits,
we equip our team with the tools to become industry leaders.
If you don’t see the perfect role, we’d love to review your CV
and explore how we can grow your career together.
Chair of Advot Fund
Dalit Meretz Vardi – Chief of People, Chair of Advot Fund
Dalit Meretz Vardi is Chief of People at Reality Group, leading the group’s human capital and organizational consulting activities. In her role, she focuses on human capital development, organizational culture, and strengthening processes that promote belonging, growth, and meaning within the workplace.
She brings a unique combination of legal background, organizational management experience, and a deep understanding of personal and organizational development processes. Her professional approach combines business thinking with organizational wellbeing and a broad people-oriented perspective.
Managing Partner, Reality Equity
Real estate appraiser Dan Menachem is Managing Partner at Reality Equity and has been part of Reality Group for more than 16 years. In his role, he leads the fund’s real estate development and investment activity, overseeing its strategy and management from identifying investment opportunities and acquiring assets to advancing value-enhancement processes and realizing value.
He brings extensive experience in real estate, including leading complex, large-scale transactions. Throughout his years at Reality, Dan has played a central role in leading the fund’s investment activity.
Dan holds a BA in business administration and real estate appraisal from the College of Management.
Partner, CEO, Reality Growth
CPA Edo Blecher is a Partner and CEO of Reality Growth and has been with the organization for 9 years. He leads the group’s GP Stakes platform, which focuses on investments in GP holdings of international real estate funds, primarily across the U.S. and Europe.
He also serves as Partner and CFO of Reality Group, overseeing the group’s financial activity, including capital management, investor relations, fundraising, financial control, investment strategy, and asset realization processes.
Prior to becoming CFO, Edo established Reality’s investor relations function and led fundraising processes, investor communications, and the management of the fund’s reporting and transparency framework.
Before joining Reality, Edo worked at BDO, where he managed teams of CPAs and interns in the technology and global operations practice.
Edo holds a bachelor’s degree in economics and accounting from the Hebrew University of Jerusalem and an MBA from Tel Aviv University.
Partner, CFO
CPA Edo Blecher is a Partner and CFO of Reality Group and has been with the organization for 9 years. He oversees the group’s financial activity, including capital management, investor relations, fundraising, financial control, investment strategy, and asset realization processes.
Prior to becoming CFO, Edo established Reality’s investor relations function and led fundraising processes, investor communications, and the management of the fund’s reporting and transparency framework.
In addition, he leads Reality Growth, the group’s GP Stakes platform focused on investments in GP holdings of international real estate funds, primarily across the U.S. and Europe.
Before joining Reality, Edo worked at BDO, where he managed teams of CPAs and interns in the technology and global operations practice.
Edo holds a bachelor’s degree in economics and accounting from the Hebrew University of Jerusalem and an MBA from Tel Aviv University.
Managing Partner, Reality Debt
Adv. Moshe Hardi is Managing Partner of Reality Debt and has been with the organization for 5 years. In his role, he leads the fund’s real estate debt activity and works closely with developers, banks, and investors on complex financing transactions.
Upon joining Reality, he was part of the establishment of the group’s first real estate debt fund. He brings extensive experience in real estate, with expertise in advising on and leading complex transactions, including some of the largest and most significant deals in the market.
Prior to joining Reality, Moshe spent more than 25 years at Herzog Fox & Neeman, where he began his career as an intern and qualified as a lawyer in 1997. Over the years, he served as a partner in the Real Estate Department and later as its Managing Partner, leading hundreds of real estate transactions across all sectors, including some of the largest and most complex in the field. Over the years, he also advised Reality Group on most of its real estate transactions.
Managing Partner, Reality Germany
Peled Barkai is the Co-founder and Managing Partner of Reality Germany. In his role, he leads the group’s activity in Germany, bringing experience in investment management, international business leadership, and the development of partnerships across global markets.
For the past six years, Peled served as Chairman of Kinneret Quarries. Previously, he headed the alternative investments activity of a London-based single-family office, served as CEO of Combe Group, which operated in Israel, South Africa, and Germany, and was part of the founding team and Head of Non-US Business at Six Point Partner, a New York-based investment firm.
Associate Partner, Head of Investor Relations
CPA Elie Moshe is an Associate Partner and Head of Investor Relations at Reality Group and has been with the organization for 5 years. In his role, he manages ongoing communication with fund investors, develops relationships with existing and prospective investors, supports capital raising processes, and presents Reality’s activities and projects to institutional investors, private investors, and strategic partners.
Elie’s role combines financial, business, and real estate expertise with long-term relationship management and communication with a wide range of stakeholders.
Elie holds a bachelor’s degree in business administration and accounting from Reichman University and an MBA from Tel Aviv University.
Chief of People
Dalit Meretz Vardi – Chief of People, Chair of Advot Fund
Dalit Meretz Vardi is Chief of People at Reality Group, leading the group’s human capital and organizational consulting activities. In her role, she focuses on human capital development, organizational culture, and strengthening processes that promote belonging, growth, and meaning within the workplace.
She brings a unique combination of legal background, organizational management experience, and a deep understanding of personal and organizational development processes. Her professional approach combines business thinking with organizational wellbeing and a broad people-oriented perspective.
CEO, Reality Germany
CPA Alon Okon serves as CEO of Reality Germany and has been with the organization for 5 years. In his role, he leads the group’s activity in Germany, combining financial management, portfolio management, and business leadership in the local market.
Alon brings more than 15 years of experience in the real estate and finance sectors, including 9 years in Germany. During his time at Reality, he initially served as CFO of the Germany activity and was later appointed CEO.
Prior to joining Reality, Alon held senior portfolio management roles at ADO and ADLER, two publicly listed German companies.
CEO, Reality Equity
Adv. Omri Shilo is CEO of Reality Equity. In his role, he leads Reality Equity’s activity, including broad business activity and advising on and leading complex, large-scale real estate transactions.
He brings extensive real estate and transaction experience. Before joining Reality, Omri spent 22 years at Fischer (FBC), where he advanced to Senior Partner in the firm’s Real Estate Department and later led the department, one of the largest and most active in Israel.
During his time at Fischer, he advised on and led a wide range of complex and high-profile real estate transactions.
In addition to her role at Reality, Dalit serves as Chair of Advot Fund, a philanthropic fund that works to advance health and wellbeing in Israeli society by expanding access to integrative medicine.
Dalit holds an LL.B. degree, a master’s degree in organizational behavior and development from Reichman University and has training as an emotional therapist.
ESG and Advot Fund Manager
Ori Nir-Winter is ESG and Advot Fund Manager at Reality Group and has been with the organization for 5 years. In her role, she leads the group’s corporate responsibility efforts and manages Advot Fund, the philanthropic fund of Reality’s founding families, which works to advance health and wellbeing in Israeli society by expanding access to integrative medicine.
Prior to joining Reality, Ori managed the philanthropic internship program of the Rothschild Foundation and Aluma, which evolved under her leadership into a national program of the Council for Higher Education.
Ori studied design at Bezalel Academy of Arts and Design and previously served as CEO of The Interdisciplinary Center for Design and Architecture.
Partner, Executive VP, Reality Debt
Real estate appraiser Yoni Michavi is a Partner and Executive VP at Reality Debt and has been with the organization for 5 years. In his role, he is responsible for the fund’s financial operations and the management of invested capital in its financing activity.
He brings senior management experience across finance and real estate, with expertise in leading complex, large-scale transactions and managing international operations, including in Eastern Europe.
Before joining Reality Group, Yoni spent 15 years at Gazit Globe Israel, where he held senior management positions, including Head of the Economic Department and VP Business Development, and later Deputy CEO and CFO. In these roles, he led large-scale acquisition and disposition transactions and managed operations in Eastern Europe.
Yoni holds a B.A. and an M.Sc. He served in the IDF for eight years and was discharged with the rank of Captain.
Partner, Deputy CEO, Reality Equity
Real estate appraiser Shay Zfadia is a Partner and Deputy CEO at Reality Equity and has been with the organization for 15 years. In his role, he leads the group’s professional department and oversees professional real estate processes, including valuations, transaction analysis, feasibility analyses, acquisitions, and value-enhancement processes.
He brings broad knowledge and expertise in the real estate market, with experience in advising on and analyzing complex real estate transactions.
Shay holds a BA in Business Administration, a Master of Laws from Bar-Ilan University, and certification in real estate appraisal from Israel Academic College.
Partner, VP Credit, Reality Debt
Zvi Rettig – Partner, VP Credit, Reality Debt
Zvi Rettig is a Partner and VP Credit at Reality Debt and has been with the organization for 5 years. In his role, he is responsible for credit analysis and financing processes for real estate transactions, including reviewing financing applications, supporting complex financing transactions, and managing credit processes.
Before joining Reality Group, Zvi spent 12 years at Bank Leumi, where he managed relationships with some of Israel’s largest and most recognized real estate companies. In this role, he handled complex financing transactions across land financing, income-producing assets, residential projects, combination transactions, urban renewal, and syndication transactions.
Zvi holds a bachelor’s degree in economics and business administration and a master’s degree in economics, specializing in finance and banking, from Bar-Ilan University.
Chief of Project Management, Reality Equity
Architect Aviad Mor serves as Chief of Project Management at Reality Equity. He leads project management and planning processes, including collaboration with public authorities, advancing large-scale projects, and enhancing urban spaces.
He brings 19 years of experience in the public sector in senior planning and management roles. Prior to joining Reality, he held several senior positions at the Holon Municipality, including City Architect, Deputy and Acting City Engineer, and City Engineer of Holon. In these roles, he led large-scale strategic planning processes, advanced tens of thousands of residential units, promoted the development of employment and commercial areas, and oversaw significant urban renewal initiatives.
Aviad holds a B.Arch degree and a master’s degree in urban and regional planning from the Technion – Israel Institute of Technology.
Advisory Committee Member
Michal Kaspi - Advisory Committee Member
Michal Kaspi is an Advisory Committee Member at Reality Group. A certified real estate appraiser and senior executive in finance and real estate, she brings more than 30 years of experience in senior management roles across banking, financing, and real estate development.
Throughout her career, Michal has held key positions in the financial and real estate sectors, including Head of the Real Estate and Infrastructure Division within the Business Division of Discount Bank, Head of Appraisal at Bank Leumi, and VP Business Development at Meshulam Levinstein Group.
Today, she leads Kaspi Shapira Financial Consulting and Real Estate Appraisal, a company she owns, and serves as a director in public companies.
Partner, Business Development Manager
Yehuda Granas is a Partner and Business Development Manager at Reality Group and has been with the organization for 10 years. In his role, he leads the group’s business development activity, with a focus on identifying, establishing, and leading ventures that combine commercial growth with social and environmental values.
He brings extensive experience in building and leading ventures that generate both financial returns and positive social and environmental impact.
Yehuda holds a BA in behavioral sciences from Ruppin Academic Center, as well as certificates in group facilitation and positive psychology.
Partner, Business Development and Head of the Initiation Department, Reality Equity
Adv. Michael Haim is a Partner in Business Development and Head of the Initiation Department at Reality Equity. In his role, he leads Reality’s initiation and business development activities, including complex real estate transactions, planning processes, asset enhancement, urban renewal projects, and work with local authorities, planning bodies, landowners, and business partners.
Throughout his 11 years at Reality, Michael has held key roles in asset management, business development, planning, and the management of the group’s major projects. He brings broad experience across real estate development, business development, planning, and the management of complex projects, alongside a deep familiarity with the group’s activity, including asset management and GP investments.
Michael holds an LL.B. from Bar-Ilan University and completed his legal internship at Agmon.
VP Investment & Business Development, Reality Growth
CPA Ofer Shainberg serves as VP Investment & Business Development at Reality Growth. In his role, he leads investment and business development processes as part of the group’s international GP Stakes activity.
He brings senior leadership experience across global investment platforms, public companies, multinational organizations, and high-tech companies, with expertise in strategy, growth, investments, M&A, capital raising, and cross-border activity.
Most recently, Ofer was part of the leadership team of the Jesselson Family Office. Prior to that, he held senior business and finance roles in global organizations and publicly listed companies.
Ofer holds an MBA in Finance and an LL.M.
