About the Project

Beit Mars – Creating & Designing Culture.

Beit Mars, which was built in the early 1960s in south Tel Aviv, is a well-known iconic brand in the furniture industry. In recent years, since Beit Mars’s famous furniture store was closed, the complex has been gradually and organically occupied by a variety of organizations, artists and designers of various fields. In 2019, REALITY Funds and its partners acquired Beit Mars, and we have since been acting, in collaboration with the occupants of the complex, to revive the place, which encourages mutual inspiration, work and cultural creativity.